The next 10 years to subvert the top ten efforts of the packaging industry

Public date： 2017-9-9 16:35:53

July 25, the International Market Research Institute Smithers Pierre released "2017 - 2027 packaging and printing industry ten subversive forces" report. According to the Institute, the global market value of the packaging industry in 2016 is about US $ 866 billion. The average annual growth rate of the global market in 2010-2016 is more than 4%, among which the growth rate of the Middle East, North America and South America is 5% -7% The It is expected that by 2021, the global packaging industry will reach $ 1 trillion market value. The report pointed out that the next 10 years, the development of packaging and printing industry will follow the consumer-oriented, enhance the value-added products, shaping brand strength, and the integration of Internet development and other principles. In the packaging and printing industry in the process of transformation, there are ten major forces will lead the industry change.

    Consumer demand-oriented packaging marketing

    Smithers Pear Institute report shows that packaging in the circulation of goods is an important means of promotion, and consumer psychology changes the process and the sales process of goods has a strong link. It is precisely because the contemporary packaging marketing to actively respond to the psychological needs of consumers, not only to achieve the purpose for the promotion of goods, but also to a certain extent, play a guide healthy consumption, reasonable consumption of subjective initiative. The survey shows that in the next 10 years, packaging product sales will first consider the needs and interests of consumers to meet different levels of customer needs.

    Strength 1: Innovative design

    The report shows that customer-oriented thinking in the context of contemporary market economy is particularly evident, the enterprise in the early stages of packaging design should consider the consumer psychology. Consumer psychological constraints constraints of the packaging design, in both the dominant position. Packaging design is relatively passive, need to take the initiative to adapt to the psychological impact of consumers, it may have a positive effect on consumer psychology. In this process, the packaging design to connect enterprises and consumers of the bridge, the next 10 years, packaging design innovation will have a positive effect on the development of the industry.

    Strength two: personality custom

    The report shows that in response to changes in the marketing environment, especially for the likes of personality, fun and fun, hate the stereotyped young consumer groups, packaging companies need to take personalized packaging marketing. Packaging is the most important media carrier of the product, enterprises such as part of the budget to personalized packaging customization, the product can stand out in many brands, as young people and social media hot topic. The report shows that the current custom custom packaging is mostly made by the packaging design department, but emerging models, such as consumers become packaging designers, and packaging companies to co-create the number of products is also increasing.

    Strength three: green

    In addition to their own business to strengthen environmental management, enhance environmental awareness, improve environmental technology, the consumer concerns about environmental issues is the main driving force of green policy landing. In the concept of environmental protection gradually deep people now, the sustainable development of the global packaging enterprises to become the value orientation, practice green printing, packaging, lightweight, improve environmental management, environmental awareness has gradually become a conscious action, corporate green concept also responded Consumers' pursuit of sustainable lifestyles. In 2018, the Asian green printing and packaging market will account for 32% of the global total.

    Power four: shelf marketing

    Shelves and other sales terminals are packaged products and consumers in close contact with the place, the Institute said, standing on the effectiveness of marketing and consumer buying behavior point of view, the ultimate goal of packaging products sales is to allow consumers to pay for their products. Smithers Piel Institute survey found that shelf marketing is the next 10 years affect the development of packaging and printing industry, an important factor. Reported that the packaging product marketing needs to follow two principles: First, let the packaging on the shelves "dance" to attract the attention of consumers; Second, let the packaging and consumers "speak", narrow the distance with the consumer.

    Deep processing of products to enhance the added value of packaging

    In the pursuit of quality of the times, excellent packaging products no longer only play a simple role in transport and protection, to create value for the product and promote the same time, but also led the rapid development of related industries, not only played a beautify the living environment and enhance their lives Quality of the role, but also played a positive role in enhancing the competitiveness of the brand.

    Strength five: technology upgrade

    With the improvement of market demand, luxury packaging as the representative of the high-end packaging industry growth rate will exceed the packaging industry, the average level of growth of other industries. In the packaging industry, luxury packaging is the rapid development and great potential of the market, in 2016 its market value has reached 13.78 billion US dollars, is expected to 2017 consumption will reach 14.25 billion US dollars.

    Due to the luxury brand effect, its more attractive to consumers. To enhance the user experience, luxury packaging gradually selected some high-quality materials, packaging, decoration, bottle stopper and other external styling on the use of more innovative design. In the use of advanced materials and decorations on the basis of luxury packaging began to use more anti-counterfeit labels and two-dimensional code and other technologies, so that consumers can verify the authenticity of products through intelligent devices. New tags such as radio frequency identification (RFID) and near field communication (NFC) allow consumers to interact with brands to create deeper, more durable sales relationships.

    Power six: cultural elements

    The report said that many of the current international packaging business products in various countries have sales, by the national consumer recognition, and each country has its own culture and style, packaging designers need to understand the cultural characteristics of various countries and psychological needs, Otherwise you can not find selling points, the goods are difficult to sell well. The survey shows that successful packaging enterprises often have their own unique design style, through the establishment of international awareness, from the various countries of the language, culture, inspiration in the international environment to produce their own unique packaging design art; and through market research, The packaging of differential positioning design, improve packaging products, to bring economic benefits and social benefits.

    High standards to create brand strength

    Brand adhere to the concept is mainly reflected in the development of marketing plans to consider the factors on the. Some brands will be more concerned about product value, customer trust and corporate social responsibility. Packaging in the final analysis for the brand service, the brand's every move directly determines the development trend of the packaging industry. The emergence of new technologies, changes in people's lifestyles and changes in brand culture, in order to bring challenges for the packaging suppliers, but also for its creation of new opportunities.

    Strength seven: sustainable development

    Smithers Piel Institute survey found that the brand of packaging enterprises to impose the pressure of green manufacturing more and more strong, making the printing of the sustainable development of enterprises to improve the consciousness. In its in-depth survey of hundreds of packaging companies in the UK, the Institute found that 67 percent of respondents reported that minimizing packaging waste was a major strategy for sustainable business development, with 64 percent of respondents saying recycled materials Use is the primary strategy, 61% of respondents believe that lightweight, reduced packaging is the first, 47% choose to reduce energy costs, 46% choose to use recyclable materials, 26% emphasis on the development of sustainable degradation of materials.

    Strength eight: security security

    The report shows that the threat of counterfeit products, new regulatory requirements, continuous improvement of technology and other factors to promote anti-counterfeiting packaging products market continues to grow. In order to respond to the needs of retailers and brand owners for supply chain security, product certification and loss prevention, anti-counterfeit technology vendors have used more cost-effective advanced brand protection technologies to drive consumption due to the expansion of the trading area. , Brand and law enforcement agencies are increasingly using mobile digital channels such as smart phones to identify the authenticity of the product.

    Survey data show that 2022 global security, brand protection and security packaging products market value will reach 3.6 billion US dollars, 2017 - 2022 annual compound growth rate of 5.5%. US, India, South Korea, Brazil and Turkey have also introduced safety measures to strengthen the supply chain of the pharmaceutical industry, such as the use of mandatory labeling and monitoring of tampering data in key areas such as food, beverages, pharmaceuticals and industrial components, Measures. Data show that food packaging is the most widely used brand protection packaging market, accounting for 38.8% of total anti-counterfeit packaging products, the second largest industrial market, other consumer goods ranked third.

    "Internet +" into the direction of industrial change

    Cloud printing and Internet packaging is becoming an important direction of packaging and printing industry changes, the Internet packaging industry chain will be the main body of the same link to the same platform, information, large data, intelligent production will greatly improve operational efficiency and reduce costs for customers To provide fast and convenient, low prices, high-quality integrated services.

    Power nine: electricity business platform

    Packaging and printing business platform development for all to see, a variety of business models and market segments of the packaging and printing practice after another, the industry's awareness of e-commerce has gradually deepened. The survey shows that the successful packaging and printing business platform often has a certain market segments, the business market has a high competitiveness, and suitable for the use of network printing, and is committed to the existing business based on innovation, such as large Data innovation and channel innovation.

    Strength ten: green logistics

    With the increase in the amount of electricity providers, express supplies environmental pollution problems become increasingly serious. The report shows that optimizing the integration of supply chain to achieve green logistics packaging is the future of packaging and printing industry, one of the important direction of development. For the electricity business model to match the packaging technology, electrical goods unit packaging packaging size chain, electricity business logistics and traditional logistics differences, the distribution of electricity to the environment of the package, etc., through the Internet of things technology and large data platform analysis of logistics damage And targeted to implement the electricity business packaging design, etc., in order to effectively on the contemporary electricity business logistics needs of the transport packaging technology innovation and upgrading.